NJR Steel & Seeds of Africa: Empowering South Africa's Growth Together

17 August 2023

BUILDING A STRONGER SOUTH AFRICA TOGETHER : NJR STEEL & SEEDS OF

AFRICA

In the heart of South Africa, a remarkable journey of transformation is taking place, one that promises to uplift communities, ignite dreams, and create pathways to a brighter future.


Seeds of Africa, an inspiring non-profit organization, is at the forefront of this movement, championing the cause of entrepreneurial job creation and economic inclusivity. With a mission to break the cycle of poverty, Seeds of Africa's Seeds of Change Program provides access to entrepreneurial training, mentorship, seed capital, and ongoing business support, empowering individuals to thrive and transform their lives.


Over the past 23 years, NJR Steel has been a steadfast partner in this transformative endeavour. Our collaboration with Seeds of Africa has ignited the fires of economic revival within local communities, creating lasting pathways towards progress. As they commemorated Mandela Day this year, NJR Steel joined forces with Seeds of Africa's Enterprise Development and Supplier Development Programs, supplying materials for a day of interaction with businesses that have benefited from the Seeds of Change program.


This heart-warming event served as a testament to the program's success, showcasing how the joint support from NJR Steel and Seeds of Africa has led to real and sustainable transformation in people's lives.


Reflecting on this inspirational day, Seeds of Africa’s Chief Operations Manager, Sally Viljoen, shared,

"Having NJR’s support has enabled us to foster a culture of learning that empowers individuals to reach their full potential, unlocking doors that lead to positive long-term transformation. Our programs are designed not merely to instruct, but to inspire.


They are a testament to the power of tailored learning, equipping individuals with practical skills that bridge gaps and turn dreams into realities."

The impact of this collaboration is evident in the stories of entrepreneurs like Luvhani of M&G Food Services, Maria of Kwazi Laundry, Maible of Lala's Beauty, Rueben of Everyday Car Wash, and many others.


Each business represents a beacon of hope and resilience, a living testament to the collective achievements that can be attained when partnerships with purpose come together.

SUPPLIER DEVELOPMENT CRITICAL TO SUSTAINABLE CHANGE

Beyond these heartening stories, the partnership between NJR Steel and Seeds of Africa underscores a critical component of lasting change: Supplier Development.


By incorporating several Seeds of Change small businesses into our supply chain, NJR Steel not only contributes to their growth and sustainability but we also provide a platform for these businesses to showcase their products and services. This holistic approach to economic growth stimulates local economies, fosters job creation, and uplifts the community as a whole.


NJR Steel CEO, Colin Chapman, shares,

"Our dedication to social responsibility goes beyond core business operations, extending into meaningful partnerships that address social challenges and promote long-term community development.


We are proud to support Seeds of Africa; their initiatives are an excellent demonstration of a commitment to making a positive difference and engaging in meaningful and sustainable change."

SEEDS OF CHANGE: ENTERPRISE DEVELOPMENT PROGRAMME

The first step in building a lasting supplier development relationship is ensuring the entrepreneurs and their businesses have the education and support required for start-up success. This is achieved through Seeds of Africa’s Seeds of Change Enterprise Development Program, a comprehensive step-by-step initiative that since its inception in 2019, has helped more than 229 individuals develop and grow their own small businesses.


You can find out more about the Seeds of Change Program here


The programme offers various components to ensure the holistic development of the beneficiaries. Firstly, the Micro MBA equips participants with essential business management skills and knowledge. Through this program, entrepreneurs gain a deeper understanding of key business principles, financial management, marketing strategies, and operational efficiency.


This goes hand-in-hand with the Siyazakhela Business Literacy Program which not only imparts general business skills but also provides beneficiaries with smart phones and technology training, enabling them to access digital resources and stay connected.


Ongoing coaching and mentorship form an integral part of the program. Beneficiaries receive personalized guidance and support from experienced mentors who provide valuable insights, industry knowledge, and advice on business challenges. This mentorship helps entrepreneurs navigate obstacles, make informed decisions, and assists them in connecting with potential future customers and industry role-players.


Access to the Seeds of Africa Business Hub is also provided, creating a collaborative environment where entrepreneurs can network, share ideas, and access resources such as internet connection, computers and printers. The Business Hub serves as a platform for collaboration, learning, and fostering a supportive community of like-minded individuals.


One of the key features of the Seeds of Change Enterprise Development Programme is the provision of seed capital to businesses that demonstrate competence and the ability to utilize the capital effectively for business growth. This financial support aims to catalyze business expansion, enable investment in critical resources, and unlock opportunities for scaling up.

“The Seeds Enterprise Development Program has been incredibly successful and we are honoured to have been a part of it,” Chapman stated.


“By combining critical education and training with mentorship and funding, these businesses have a much higher chance of real success than if they had been given a hand-out.”

SUPPLIER DEVELOPMENT PROGRAMME

The graduate business owners then become part of the Seeds of Change Supplier Development Programme. Compliance with supplier development requirements is an important component of B-BBEE compliance for businesses operating in South Africa. By actively engaging in supplier development, companies demonstrate their commitment to promoting economic transformation, job creation, and inclusive growth in the country.


Under the B-BBEE Codes of Good Practice, companies are encouraged to procure goods and services from previously disadvantaged suppliers and allocate a certain percentage of their procurement spend to such suppliers. NJR Steel's commitment to Supplier Development not only strengthens its own supply chain but also has a ripple effect on the broader economy. These SMEs, in turn, have the opportunity to reinvest in their communities, supporting local employment, socio-economic development, and sustainable growth.


These small businesses serve as excellent examples of B-BBEE Supplier Development, both within NJR Steel's operations, and of how other companies can create meaningful supplier development partnerships and contribute to creating a more inclusive business landscape.

A few of the Seeds of Change businesses providing services for NJR Steel include:

Akunamlilo Fire Fighting Services & Supplies

Akunamlilo specializes in fire fighting services and supplies, providing crucial safety solutions to NJR Steel and its operations.


Ayoba Steel

Ayoba Steel is a steel business established in Cosmo City with the support of NJR Steel. This collaboration demonstrates NJR Steel's efforts to foster entrepreneurship and create sustainable opportunities in local communities.


Beake Engineering

Beake Engineering is an engineering company that manufactures products for NJR Steel's Rustenburg branch.


Bohlalepele

Bohlalepele serves as a security company for NJR Steel's central buying operations.


Bonimpumelelo

Bonimpumelelo operates an onsite canteen at the NJR Labore facility, serving delicious food catering to the needs of NJR Steel employees.


Brimo Consulting

Brimo Consulting provides digital marketing & design services for various NJR Steel branches. NJR also funded a business vehicle for Brimo Consulting.


Hamara Holdings

Hamara Holdings is a steel manufacturing company supported by NJR Steel.


Lamesh

Lamesh is another steel manufacturing company that receives support from NJR Steel. NJR Steel's engagement with Lamesh underscores their dedication to empowering local steel manufacturers.


Mokaleng Electrical

Mokaleng Electrical is an electrical company that provides services to various NJR Steel branches.


Ntuthuko Cleaning Company & Supplies

Ntuthuko serves as a cleaning company and cleaning supplies provider.


Preen Clean

Preen Clean is a cleaning company and supplies provider supported by NJR Steel. NJR Steel also provided funding assistance for a business vehicle.


Thobela Three Sisters

Thobela Three Sisters supplies cleaning products to NJR branches.


Tholotech CC

Tholotech CC's involvement provides onsite shredding and recycling at NJR’s Labore facility.


To find out more about these businesses, or to get information on how you can support Seeds of Africa, visit their website here

Re-roofing a Landmark: NJR Delivers Engineering Precision at NWU Auditorium

2 June 2025
Re-roofing a Landmark: NJR Delivers Engineering Precision at NWU Auditorium NJR Potchefstroom was recently commissioned by North-West University (NWU) to solve a persistent leak in the auditorium roof—a complex task due to the very low pitch of the existing structure. Rather than replace the roof entirely, the team opted to erect a new roof structure over the old one. This solution ensured minimal disruption to ongoing activities inside the auditorium. In the absence of an appointed architect, NJR joined the design team directly, offering both product expertise and technical input. Our proposed light steel truss system was reviewed and approved by the project’s structural engineer. The project posed significant engineering challenges. The 40-year-old auditorium had no CAD documentation—only original paper plans. The building’s large, kite-shaped roof spans 70 metres diagonally and 35 metres across the shorter axis, with perimeter wall heights reaching 12 metres.

Strong Foundations Start with NJR Steel Rustenburg

2 June 2025
Strong Foundations Start with NJR Steel Rustenburg

Multi-Functional Security Made Simple: NJR’s DeFence System Delivers Beyond the Perimeter

2 June 2025
Multi-Functional Security Made Simple: NJR’s DeFence System Delivers Beyond the Perimeter  What began as a standard perimeter fencing installation at a major shopping centre quickly evolved into a showcase of the adaptability and effectiveness of NJR Steel’s DeFence modular fencing system. Originally specified to secure the property boundary, the see-through DeFence panels and modular post system proved so versatile that they were soon deployed across a wide range of additional security applications on-site. These included protective enclosures for external air conditioning units, electrical distribution boxes, water tanks, and other vulnerable infrastructure installations—demonstrating the system's suitability for more than just perimeter DeFence.

Winter Steel DIY Projects: Build a Fire Pit, Braai Stand or Wood Rack with NJR Steel

13 May 2025
Winter Steel DIY Projects: Build a Fire Pit, Braai Stand or Wood Rack with NJR Steel As winter sets in and temperatures drop, there’s no better time to roll up your sleeves and build something that brings warmth and style to your space. Whether you’re creating an outdoor braai area, a durable fire pit, or a sleek wood storage rack, NJR Steel is your one-stop shop for steel and hardware this winter. We supply not only structural steel—like square tubing, angle iron, and flat bar—but also the essential hardware, tools, paints, primers, mesh, welding gear, and accessories to bring your projects to life. You can also get everything you need delivered straight to your door by shopping NJR steel and hardware products online here.

Need Steel Cut to Size or Delivered Fast? NJR Steel Has You Covered

12 May 2025
Need Steel Cut to Size or Delivered Fast? NJR Steel Has You Covered At NJR Steel, we know that for contractors, project managers, and hands-on DIYers, time is money. You need more than just raw steel, you need precision services, reliable supply, and a partner that understands the demands of real-world building. That’s why NJR Steel offers a full suite of value-added services to simplify your workflow, reduce on-site labour, and help you deliver quality results - faster. 

Winter-Proof Your Roof: A Complete Guide to Roofing & Roof Paint Solutions from NJR Steel

9 May 2025
Winter-Proof Your Roof: A Complete Guide to Roofing & Roof Paint Solutions from NJR Steel As winter approaches, roofing becomes more than just a structural element—it’s your property’s first line of defense against cold winds and moisture-related damage. At NJR Steel, we understand that quality roofing and protective roof coatings are essential not just for comfort, but for long-term asset protection and value preservation. Whether you’re a contractor, homeowner, or developer, this guide will help you prepare your roofing for winter—using industry-leading products and best practices available at NJR Steel. Why Winter Roofing Maintenance Is Critical South African winters can bring sudden weather changes. Neglecting your roof can lead to: Water ingress and leaks Rust and corrosion of metal sheeting Heat loss and insulation issues Increased repair costs later in the year By taking proactive steps now, you can avoid costly emergencies down the line—and extend the lifespan of your roof system.

NJR Steel Westdene: Recognizing Potential, Fostering Excellence Aubrey's Remarkable Journey at NJR Steel Westdene

24 April 2025
NJR Steel Westdene: Recognizing Potential, Fostering Excellence Aubrey's Remarkable Journey at NJR Steel Westdene Founded in 1980 by Nigel Riley, NJR Steel Westdene has established itself as one of South Africa's leading steel merchants and manufacturers. The company's commitment to quality and customer satisfaction is evident in its excellent service, reliable deliveries, and competitive pricing. However, what truly sets NJR Steel Westdene apart is its dedication to recognizing and nurturing the potential of its employees. One such inspiring story is that of Mbulaheni Makhuvha, known to many as Aubrey. Aubrey's journey is a testament to the power of perseverance and the opportunities that arise when a company believes in the potential of its people.

Honouring Human Rights Day: NJR Steel’s Commitment to Community Empowerment

21 March 2025
Honouring Human Rights Day: NJR Steel’s Commitment to Community Empowerment On Human Rights Day, we reflect on the fundamental values of equality, dignity, and opportunity for all - principles that resonate deeply with NJR Steel’s mission to empower communities through sustainable initiatives. Our dedication extends beyond providing quality steel products; it encompasses fostering economic growth, supporting education, and uplifting the communities we serve. Seeds of Change: Cultivating Entrepreneurship A cornerstone of our community engagement is our partnership with Seeds of Africa, particularly through their Seeds of Change Enterprise and Supplier Development Program. This comprehensive initiative offers: • Business Skills Training : Equipping entrepreneurs with essential knowledge in financial management, marketing strategies, and operational efficiency. • Mentorship and Coaching : Providing personalized guidance to navigate business challenges and seize growth opportunities. • Access to Resources : Facilitating entry to business services, markets, and interest-free seed capital to foster sustainable development. Since its inception in 2019, the program has empowered over 229 individuals to develop and grow their own small businesses, thereby creating job opportunities and stimulating local economies. Empowering Local Enterprises Through the Seeds of Change program, NJR Steel has integrated several emerging businesses into our supply chain, exemplifying our commitment to supplier development. Notable collaborations include: • Akunamlilo Fire Fighting Services & Supplies : Specializing in firefighting equipment and training, contributing to community safety. • Ayoba Steel : A steel business established in Cosmo City with NJR Steel’s support, fostering local entrepreneurship. • Beake Engineering : Manufacturing products for NJR Steel’s Rustenburg branch, showcasing successful enterprise development. • Bohlalepele : Providing security services for NJR Steel’s central buying operations, enhancing operational integrity. • Bonimpumelelo : Operating an onsite canteen at the NJR Labore facility, ensuring employee well-being. • Brimo Consulting : Delivering digital marketing and design services to various NJR Steel branches, supported by NJR Steel’s funding for a business vehicle. • Hamara Holdings and Lamesh : Both steel manufacturing companies receiving support from NJR Steel, underscoring our dedication to empowering local manufacturers. • Mokaleng Electrical : Providing electrical services to various NJR Steel branches, ensuring operational efficiency. • Ntuthuko Cleaning Company & Supplies and Preen Clean : Offering cleaning services and supplies, maintaining a safe and hygienic environment. • Thobela Three Sisters : Supplying cleaning products to NJR Steel branches, supporting local enterprise. • Tholotech CC : Providing onsite shredding and recycling services at NJR’s Labore facility, promoting sustainability. These collaborations not only bolster the growth of small businesses but also enrich NJR Steel’s supply chain with diverse, locally sourced services. Supporting Early Childhood Development Beyond enterprise development, NJR Steel, in partnership with Seeds of Africa, is actively involved in uplifting communities by supporting a growing number of early childhood development centres through the Adopt-a-Creche Program. This initiative benefits over 8,000 children aged 1 month to 6 years by providing essential educational materials, conducting baseline tests, and offering comprehensive teacher training and access to a resource centre. This holistic approach prepares children for school and empowers educators, making a significant impact on the community. A Commitment to Sustainable Development NJR Steel’s commitment to social responsibility is further exemplified through our support of multiple local initiatives, including Seeds of Africa. This partnership reflects our dedication to uplifting the community and fostering economic empowerment. By investing in people and supporting sustainable business practices, NJR Steel aims to create a lasting positive impact on society. Looking Ahead As we commemorate Human Rights Day, NJR Steel reaffirms its commitment to initiatives that promote equality, economic empowerment, and community development. Through partnerships like those with Seeds of Africa, we strive to build a future where every individual has the opportunity to thrive.

Building Better Communities: NJR Steel Westdene Supports Sophiatown Cleanup

18 March 2025
Building Better Communities: NJR Steel Westdene Supports Sophiatown Cleanup At NJR Steel, we believe in building more than just strong structures, we believe in strengthening our communities. As part of our commitment to corporate social responsibility, NJR Steel Westdene has donated heavy-duty weed eaters to aid in the beautification and maintenance of Sophiatown. We understand that our role extends beyond providing quality steel products, we are committed to building stronger, more vibrant communities. The initiative, in collaboration with the City of Johannesburg, is focused on improving the cleanliness and upkeep of public spaces, ensuring a greener, well-maintained urban environment. This donation aligns with our vision of fostering sustainability, community development, and job creation.

Celebrating 45 Years as South Africa’s First Choice in Steel

17 March 2025
Celebrating 45 Years as South Africa’s First Choice in Steel We are excited to announce that 2025 marks NJR Steel’s 45th anniversary! Over the past four and a half decades, we have grown from a single supplier to a nationwide leader with 26 branches across South Africa. Since our humble beginnings in 1980, we have been committed to quality, innovation, and outstanding customer service. A Legacy of Growth and Innovation This milestone reflects our dedication to excellence and the strong relationships we have built with our employees, customers, and communities. As we celebrate 45 years, we look back on our journey of expansion, diversification, and community impact—and look forward to many more years of success! Strategic Expansion and Diversification NJR Steel has strategically expanded across South Africa, evolving from a single steel supplier to a national industry leader. Our growth has enabled us to serve a diverse customer base, from large-scale industrial and construction companies to small businesses and individual contractors. The 2023 acquisition of Staalbeer Steel Merchants strengthened our footprint, adding three branches and expanding our reach. Today, we employ over 1,300 South Africans, ensuring expert service, top-quality products, and a reliable supply chain. Beyond expanding our physical presence, we have diversified our product range and also sell our own clear view fencing brand with 5 different aperture and security level options called DeFence. In addition, we also introduced lightweight steel trusses as an alternative to wooden trusses with the benefits of lightweight, longevity and prefabrication which is preplanned in accordance with a customer’s specs and with the help of our team of estimators who can visit a customer’s sight and access the needs and costs involved. We continuously seek new solutions to meet our customers’ needs. Expanding into Hardware Retail & Online Sales To provide a complete solution, over the years, NJR Steel has expanded beyond steel supply to include fully stocked steel related hardware stores at all our branches. These stores offer essential tools and accessories, ensuring contractors, builders, and DIY enthusiasts have everything they need in one place. Our hardware stores stock hand and power tools, fasteners, protective gear, welding rods, MIG wire, inverters, grinding and cutting disks, paints, and gate and fencing accessories. We have also introduced our own NJR-branded steel paints, welding rods, gate wheels and fasteners, By integrating hardware retail with steel supply, we offer a seamless shopping experience for all construction needs. Shop Steel Online Our online store further simplifies procurement, allowing customers to browse a comprehensive catalogue with detailed specifications and pricing. The NJR Steel online platform ensures quality steel products are just a click away, streamlining delivery and collection processes. Community Engagement and Social Responsibility Beyond business, NJR Steel is dedicated to uplifting the communities we serve. Through our partnership with Seeds of Africa, we have supported over 229 entrepreneurs in growing their small businesses since 2019. By integrating suppliers like Mokaleng Electrical and Ayoba Steel into our supply chain, we promote sustainable economic development. We also actively support initiatives such as: Children’s Welfare Initiatives – Supplying materials for shelter improvements, such as the new dining area roof for the Lighthouse Children’s Home in Rustenburg. Mandela Day Programs – Engaging in projects that empower local entrepreneurs and foster economic revival. Read and Ride Reading Club (3RC) – Supporting literacy and cycling among underprivileged youth in Durban by providing safety gear, bicycles, and event sponsorships. Flying Eagles Soccer Team – Sponsoring kits for Johannesburg North’s young athletes, fostering sports development and community unity. These efforts reflect our commitment to making a meaningful impact in the communities we serve. Championing Excellence: SAISC Awards Sponsorship NJR Steel is a proud sponsor of the South African Institute of Steel Construction (SAISC) Steel Awards, recognising excellence in the industry. At the 2024 awards, we celebrated the Zululami House project, which showcased exceptional use of light steel frames. This innovative approach resulted in striking vaulted ceilings and open-plan living spaces, demonstrating the versatility of lightweight steel trusses. Ensuring Reliable Supply Amid Industry Challenges Despite industry challenges, including ArcelorMittal South Africa’s decision to wind down its Long Products Division, NJR Steel remains committed to a consistent and reliable steel supply. We have secured sufficient stock to meet demand and are leveraging international networks to source high-quality steel. Our managers and sales teams are ready to assist with tailored solutions for your business needs. Thank You for 45 Years of Support As we celebrate this milestone, we extend our deepest gratitude to our loyal customers, dedicated employees, and supportive partners. Your trust and collaboration have been instrumental in our success. The journey of NJR Steel continues, and we remain committed to our values of quality, reliability, and community engagement. We look forward to many more years of shared growth and success. Thank you for being part of our 45-year journey!
More posts