Honouring Human Rights Day: NJR Steel’s Commitment to Community Empowerment

21 March 2025

Honouring Human Rights Day: NJR Steel’s Commitment to Community Empowerment


On Human Rights Day, we reflect on the fundamental values of equality, dignity, and opportunity for all - principles that resonate deeply with NJR Steel’s mission to empower communities through sustainable initiatives. Our dedication extends beyond providing quality steel products; it encompasses fostering economic growth, supporting education, and uplifting the communities we serve.


Seeds of Change: Cultivating Entrepreneurship


A cornerstone of our community engagement is our partnership with Seeds of Africa, particularly through their Seeds of Change Enterprise and Supplier Development Program. This comprehensive initiative offers:


• Business Skills Training: Equipping entrepreneurs with essential knowledge in financial management, marketing strategies, and operational efficiency. 


• Mentorship and Coaching: Providing personalized guidance to navigate business challenges and seize growth opportunities.


• Access to Resources: Facilitating entry to business services, markets, and interest-free seed capital to foster sustainable development. 


Since its inception in 2019, the program has empowered over 229 individuals to develop and grow their own small businesses, thereby creating job opportunities and stimulating local economies. 


Empowering Local Enterprises


Through the Seeds of Change program, NJR Steel has integrated several emerging businesses into our supply chain, exemplifying our commitment to supplier development. Notable collaborations include:


• Akunamlilo Fire Fighting Services & Supplies: Specializing in firefighting equipment and training, contributing to community safety.


• Ayoba Steel: A steel business established in Cosmo City with NJR Steel’s support, fostering local entrepreneurship. 


• Beake Engineering: Manufacturing products for NJR Steel’s Rustenburg branch, showcasing successful enterprise development. 


• Bohlalepele: Providing security services for NJR Steel’s central buying operations, enhancing operational integrity. 


• Bonimpumelelo: Operating an onsite canteen at the NJR Labore facility, ensuring employee well-being. 


• Brimo Consulting: Delivering digital marketing and design services to various NJR Steel branches, supported by NJR Steel’s funding for a business vehicle. 


• Hamara Holdings and Lamesh: Both steel manufacturing companies receiving support from NJR Steel, underscoring our dedication to empowering local manufacturers. 


• Mokaleng Electrical: Providing electrical services to various NJR Steel branches, ensuring operational efficiency.


• Ntuthuko Cleaning Company & Supplies and Preen Clean: Offering cleaning services and supplies, maintaining a safe and hygienic environment. 


• Thobela Three Sisters: Supplying cleaning products to NJR Steel branches, supporting local enterprise.


• Tholotech CC: Providing onsite shredding and recycling services at NJR’s Labore facility, promoting sustainability. 


These collaborations not only bolster the growth of small businesses but also enrich NJR Steel’s supply chain with diverse, locally sourced services. 


Supporting Early Childhood Development


Beyond enterprise development, NJR Steel, in partnership with Seeds of Africa, is actively involved in uplifting communities by supporting a growing number of early childhood development centres through the Adopt-a-Creche Program. This initiative benefits over 8,000 children aged 1 month to 6 years by providing essential educational materials, conducting baseline tests, and offering comprehensive teacher training and access to a resource centre. This holistic approach prepares children for school and empowers educators, making a significant impact on the community. 


A Commitment to Sustainable Development


NJR Steel’s commitment to social responsibility is further exemplified through our support of multiple local initiatives, including Seeds of Africa. This partnership reflects our dedication to uplifting the community and fostering economic empowerment. By investing in people and supporting sustainable business practices, NJR Steel aims to create a lasting positive impact on society. 


Looking Ahead


As we commemorate Human Rights Day, NJR Steel reaffirms its commitment to initiatives that promote equality, economic empowerment, and community development. Through partnerships like those with Seeds of Africa, we strive to build a future where every individual has the opportunity to thrive.

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