Ride For A Purpose: The NJR Steel & Seeds of Africa Initiative

27 October 2025

This past October 26th, the streets of Joburg were alive with the familiar energy and excitement of the 94.7 Ride Joburg. 


For the NJR Steel team, however, this race represented something far greater than just kilometers and finish times. It was a "Ride For A Purpose," a powerful initiative dedicated to championing the incredible work of Seeds of Africa.


This wasn't just about cycling; it was about community. It was about channeling the determination and endurance of a cycling race directly into the hands of those building a better future.



Why Ride For Seeds Of Africa?


The mission was clear: to support an organization that creates lasting, sustainable change. Seeds of Africa is a remarkable Non-Profit Organization that empowers local entrepreneurs from the ground up.


They don't just offer aid; they provide the essential tools for success:


  • Business Training & Mentorship: Giving entrepreneurs the skills they need to thrive.
  • Financial Support & Resources: Providing the capital to turn ideas into reality.
  • Skill Development: Fostering self-sufficiency and strengthening the entire community.


Their impact doesn't stop there. Seeds of Africa also empowers teachers, enhancing Crèche management to ensure that the youngest members of our community get the best possible start in life.


The scope of their work is truly transformative, building a stronger economy and more resilient communities one business and one classroom at a time.


To learn more about their impactful model and the lives they've changed, you can discover more about their initiatives here. 


A Community United


Every pedal stroke by the NJR Steel team was a testament to this vital mission. We are incredibly proud of our riders and deeply grateful to every person who supported this cause. 


This event was a powerful reminder of our shared social responsibility and the profound impact we can have when we unite for a common good.


We hope their dedication inspires you as much as it has inspired us. 


Learn more about the NJR Steel Ride For A Purpose as we look forward to having you join us next year, continuing to pedal for progress, and making a difference together.



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