NJR Steel & Seeds of Africa Impact at Virgin Active 947 Ride Joburg

23 November 2023

NJR Steel and Seeds of Africa: Making a Difference at the Virgin Active 947 Ride Joburg

The recent Virgin Active 947 Ride Joburg cycle race provided participants with a unique opportunity to immerse themselves in the vibrant energy of Johannesburg while achieving something truly extraordinary. Beyond the personal victories and exhilarating race moments, this event served as a platform for riders to make a tangible difference.


More than just a race, the Virgin Active 947 Ride Joburg represents a chance to achieve greatness, whether by pursuing personal goals, fundraising for a noble cause, or contributing to the community. It embodies the spirit of unity and pride in Johannesburg.


NJR Steel took immense pride in supporting this cause and extended an invitation to riders to join their mission by supporting Seeds of Africa during this year's Virgin Active 947 Ride Joburg. Those who registered as NJR Steel & Seeds of Africa riders not only played a vital role in Seeds of Africa's mission but also enjoyed exclusive benefits, including a pre-race cocktail party, RAFFA bikes discounts, post-race refreshments, and the honor of wearing the prestigious Seeds of Africa and NJR Steel riding jersey.

Seeds of Africa: Empowering Communities Through Education and Supplier Development

For the past 23 years, NJR Steel has stood as a steadfast partner and supporter of Seeds of Africa. This enduring partnership underscores our unwavering commitment to corporate social responsibility and our deep-seated belief in the transformative power of education and community development.


At the heart of this partnership lies a shared vision to contribute to the growth and prosperity of South Africa by investing in its most precious resource: its people. We firmly believe that empowering individuals through education and providing opportunities for sustainable growth is pivotal to unlocking our country's full potential.


One of the pivotal aspects of our collaboration with Seeds of Africa is Supplier Development. This strategic initiative is at the core of driving lasting change within communities. By integrating numerous Seeds of Change small businesses into our supply chain, NJR Steel not only facilitates their expansion and sustainability but also offers a platform for these enterprises to showcase their products and services.


This holistic approach to economic growth creates a ripple effect that goes beyond business transactions. It stimulates local economies, fosters job creation, and uplifts the entire community. NJR Steel's commitment to Supplier Development serves as a testament to our dedication to nurturing a sustainable and prosperous future for all, one that aligns perfectly with the ethos of Seeds of Africa. Together, we are sowing

the seeds of positive change, one partnership at a time.


Although the race weekend has concluded, the positive impact and sense of community fostered during the Virgin Active 947 Ride Joburg continue to resonate.


NJR Steel remains unwavering in its commitment to effect lasting change in our community while celebrating the joy of cycling and showcasing the remarkable spirit of the City of Johannesburg.

Thank you to all our 2023 riders!

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