Strength in Service: A Roundup of NJR Steel's Mandela Day Initiatives

21 July 2025

Strength in Service: A Roundup of NJR Steel's Mandela Day Initiatives


On July 18th, South Africans unite to honour the legacy of Nelson Mandela by dedicating 67 minutes to serving others—one minute for every year of his public service. 



At NJR Steel, this day is more than a date on the calendar; it is a call to action embraced with heart and purpose. Across the country, our branches transformed the spirit of Mandela Day into tangible support for the communities we call home, proving that every act of kindness, big or small, helps build a better future.



Building Safe Havens for a Brighter Tomorrow


A recurring theme in this year’s initiatives was the fundamental need for security. Several NJR Steel branches harnessed their core expertise to create safe, welcoming spaces for the most vulnerable members of society. 


In Potchefstroom, the team lent a hand and some fencing to the Day Care Centre for the Aged in Ikageng, securing a vegetable garden that provides dignified nutrition for our elders. 


Similarly, NJR Steel Brits supported the Opkyk Pathways Therapy and Educational Centre by donating De-Fence panels to protect the containers housing their new solar system, securing the critical infrastructure that powers learning for children with special needs.


This commitment to protecting potential was echoed by the Pretoria East branch, which helped repair the perimeter fence at Agape Time to Learn Pre-School. These projects, along with others that included supplying roof sheeting to rebuild fire-damaged infrastructure, are a testament to our belief that safe spaces are the foundation upon which futures are built. It is our mission to turn strength into service and steel into solidarity.



Extending Compassion to Every Corner, Paws Included


Madiba’s message of care extends to all living beings, a principle our teams passionately upheld. Several branches directed their efforts towards supporting local animal shelters, who work tirelessly to protect our furry companions. 


NJR Steel Middelburg made a heartfelt donation of food and essential supplies to the Middelburg SPCA, while the Pretoria West team provided 22 IBR sheets to Wollies Animal Shelter, helping to improve shelter conditions during the harsh winter months. 


In Alberton, the Alrode branch also stepped up, donating essential food and supplies to the SPCA, offering warmth and comfort when the chill bites hardest. These actions underscore a deep-seated belief that compassion should have no bounds.




Nourishing Communities and Filling Hearts


Beyond infrastructure and supplies, our teams focused on the vital need for nourishment and human connection. 


NJR Steel Vereeniging organised a non-perishable food collection drive for the Catherine Robson Children’s Home, helping to fill cupboards and feed futures. In Polokwane, the team brought pure joy to the learners at Rethuseng Special School, treating them to a party with delicious snacks and a generous side of love.


This spirit of giving was felt across the nation. In Cape Town, the Ravensmead branch donated 67 care packs and a warm cup of soup to underprivileged children, a simple act that reminds them they are seen and valued. 


Collectively, our branches donated over 130 warm blankets, assembled numerous food and gift parcels, and supplied mattresses and learning materials to local kindergartens, embodying Madiba’s enduring message: “It’s in our hands to make a difference.”


From a reflective 67-second morning huddle to sharing 67 cups of coffee with customers and staff in Pietermaritzburg, every gesture was a link in a nationwide chain of kindness. 


This Mandela Day, the NJR Steel family demonstrated that whether it’s through protecting, rebuilding, or nourishing, our collective strength lies in our commitment to uplifting others. 


We are proud to carry this spirit forward, not just on one day, but every day.



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